Stereotypes used positively in raising awarenessThis is a featured page




The person interviewing the Professor in the clip is Sacha Baron Cohen. The same person that played the characters Bruno and Borat (All three are retired). A recurring theme throughout his series which is known as "Da Ali G Show" is to make use of satire in order to "raise awareness" In this clip, Ali G bombards the Professor with a series of stereotypes typically related to women. He even goes as far as to compare "feminists" as akin to being "lesbian". For hard line feminists who would most certainly dismiss this clip from the outset, I argue that we should look deeper into how this interview was constructed. After watching this clip, I feel that stereotypes can be utilized in a different way- they actually have a potential educational value when used in the way that Ali G as done.

First, we should examine how this interview is framed. While watching it, I paid particularly close attention to the laughter of the audience, which usually coincided during moments when Ali G displayed his prejudice against women and his ignorance regarding feminism. I feel that the way this scene is set up certainly warrants more merit than criticism. Ali G reveals the taken for granted stereotypes that we often take for granted. This, coupled with his character's identity as an uneducated rapper from the ghettos sends a very strong message to the audience. "If you are uneducated and unaware about gender, you will be laughed at". This message was, as I mentioned earlier metaphorically captured in the construction of the media frames. In other words, this interview seems to be a representation of popular mindsets in society on the surface. In reality, it is actually a harsh critique of popular conceptions of gender.

After watching this video clip, I feel that stereotypes present in popular culture are not entirely bad. They could be potentially used in such way to promote salience among the general populace. However, there is a great limitation when adopting such an approach. Popular attitudes may in fact be reinforced as less capable and active audiences may just passively accept the surface message. After all, a parody of gender and feminism may not be that much of a parody.








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